Producers Adam Hendricks, John Lang, and Greg Gilreath founded the production company Divide/Conquer (pronounced "Divide and Conquer") in 2013. They first focused on creating short-form content such as the short films “Pink Grapefruit” (2016 Sundance Film Festival premiere, 2016 SXSW Jury Award Winner for Best Narrative Short) & "Connected" (2017 Webby Winner for Best Drama Short), music videos for artists such as Rooney and Garfunkel & Oates, commercials for companies such as Ford and McDonalds, and branded content for brands like Warby Parker, Adidas+ESPN, and AXE.
After producing more than sixty projects, the team expanded into the long-form space and started producing virtual reality projects such as Hulu’s “Virtually Mike & Nora” and “Door No. 1,” documentary recreations, Netflix’s Emmy-nominated television special “Garfunkel & Oates: Trying to be Special,” and web series such as “High & Mighty” directed by Carlos Lopez Estrada (2018 Sundance Film Festival premiere).
Seasoned business-affairs exec Zac Locke joined the company in 2017 to help Divide/Conquer scale up production and expand its scope. The company has produced over a dozen feature films, most notably Magnolia’s’ “Lucky” starring Harry Dean Stanton (2017 SXSW Film Festival premiere), Netflix’s “Cam” (premiering at 2018 Fantasia Film Festival) and the upcoming “Adopt a Highway” starring Ethan Hawke.